Audiences love the recognition and the surprise that comes from this. But not just a basic shout-out-one that has been personalized quickly behind the scenes based on each attendee’s LinkedIn profile. As an example, a clever host might ask an audience to connect with him or her on LinkedIn during the meeting in return, those attendees are promised a shout-out on air. Push the host to be creative, working with you to find unique ways of engaging the audience.It should be someone with prior expertise in fluid situations, who can quickly produce workarounds and still deliver clever banter as changes are happening around them at that moment. This will ensure you can solve on-air problems quickly and jump into a Plan B seamlessly if needed. This kind of familiarity goes a long way toward making the audience feel comfortable and prepared to settle in and watch what can often be a multi-hour program. Also, the host should take the time to chat with and learn about your executive team and the audience.
Pick a host who has shown in previous work (or in an audition) that he or she can embrace your industry-someone willing to learn about and navigate your world. This provides a smooth path to building a script and flow that resonates with the audience. Knowing how and why a specific host works well in the virtual and hybrid environment (i.e., sets the meeting tone, drives the event forward, and maintains audience interest through their unique personality and delivery) will assure that planner and emcee are on the same page from the outset.
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Someone who knows how to figuratively reach through the lens to capture audience attention. For virtual events, that would be someone who is naturally comfortable in a studio. Select a host based on the ability to draw in an audience and keep them riveted.But there are other critically important issues around finding and working with a virtual emcee. There are familiar elements that a planner should provide to the host: tight content and direction information on the event platform, other technologies to be used, and equipment needs and sufficient technical-check and rehearsal time.
From there, an emcee can figure out a script and flow that touches the audience with the same energy they would experience at an in-person show. From the start, the planner and the emcee must agree on a vision and what will make the journey successful. Making that happen starts long before the event. No matter whether an emcee is working with a live audience or a virtual audience, it’s all about connecting well. But from this alien landscape came a new process for how I operate during events and how I partner with meeting planners. Further, it meant a big shift in how I worked with event clients. The transition required a ton of effort: diving into an unknown technical world, creating new partnerships, learning to connect with an inanimate camera instead of the energy of a live audience. As a corporate emcee with a 25-year background in comedy, I can attest that there was nothing funny about having to adapt my live-presentation skills to the virtual format.
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